SMS marketing has been around for a while, but it’s still a popular way to increase conversions. However, Push Notifications are coming on strong, and it’s time to find out which one is the best in terms of conversions.
If you want to get more conversions on your mobile app, or want to increase engagement with your customers, it is important to know the pros and cons of two different methods: push notifications and SMS. Push notifications are often considered a more effective way to reach customers because they are displayed in real time without the customer having to look up their phone number or open an app.
But how do you decide? Read this blog post for tips on how to set up an effective mobile conversion strategy that will have you seeing results in no time.
Table of contents
What Is SMS Marketing And How Does It Work?
SMS marketing is a type of marketing that uses text messaging to deliver commercial content. It is a cost-effective strategy that can be used to send text messages with various types of information, such as alerts and offers.
But how does it work? Once you sign up with an SMS marketing service provider, you will receive your own phone number that can receive text messages. Then, when you want to send your message, the system sends your message from that phone number. Your customers will receive an SMS notification, and can then respond to you with the action you’re looking for (such as clicking on a link or filling in their name).
SMS marketing can be used in a variety of situations, for example:
- Offering discounts or special promotions.
- Alerting users to important updates or changes to your product.
- Offer information related to different aspects of your business.
- Send a CTA for sales, events or other initiatives.
What Are Push Notifications And Its Advantages?
Push Notifications are messages that appear on users’ devices suddenly or when they perform a specific action. They can be used to promote a product or service, invite subscriptions or report an important event.
Push Notifications can be sent to achieve everything we would achieve with SMS marketing, as well as for other purposes. For example, when you offer something new in your app, or when you want to create a sense of urgency by promoting something online.
How do Push Notifications work? It’s very simple. When an event occurs that requires the notification to be sent, the servers send the message to Apple’s or Google’s servers. The mobile device then sends the notification, which is displayed on users’ screens.
Push Notifications are a fantastic way to encourage consumers to move through the funnel. They can lead to many interactions, which could translate into additional conversions for your business. They are an important component of the Customer Journey, and are definitely useful when it comes to building connections with customers. Establishing a trusting relationship with them will help you move closer to omni-channel.
Which Is Our Winner?
We already know that our customers turn to their mobile devices for everything from entertainment to work. With so many people using their smartphones every day, it makes sense that mobile marketing becomes one of the most powerful tools in your arsenal.
However, if we have to choose between SMS marketing and Push Notifications, we have a clear choice for several reasons. For starters, push notifications are more engaging and lead to better results. Also, unlike SMS marketing, Push Notifications do not require you to collect any contact information from your customers.
If you are not yet using Push Notifications as part of your communication strategy with customers or prospects, we recommend that you start now! Contact us if you would like us to advise you on the best way to implement a mobile marketing campaign adapted to your needs.