Creating engaging newsletters is not easy, and many businesses are starting to use this channel to reach out to their customers on a regular basis.
Every business has communications with its customers and members. These communications can be done in traditional media such as television or newspapers.
But there is a newer communication format that is displacing them: newsletters. Newsletters are an excellent way to stay in touch with your audience without having to spend money on advertising. However, creating attractive newsletters is not as simple as just writing something and sending it out.
Let’s take a look at some tips to help you create engaging newsletters!
Table of contents
Target A Niche Audience
If you want to create an attractive newsletter, make sure it is targeted to a specific audience. If you try to target everyone, your message will be diluted and ineffective. On the contrary, specialised audiences are more likely to be interested in the content of your newsletter because it is specifically tailored to them.
Our advice is to find those topics that your target audience would be interested in, but that anyone else would find boring, and squeeze the most out of them.
You can also use this approach to segment your customer base in a way that allows you to better understand and serve them.
Use Good Quality Images And Videos
Creating attractive newsletters is not just about the look and feel of the text. It is also important to include high quality images and videos.
These types of visual elements capture the reader’s attention more than simple words, so make sure you always incorporate them into your newsletter content.
You can create them yourself or hire a professional to do it, but the important thing is that they add value to the newsletter and that they look professional and neat. These details will engage your audience and they won’t let it go.
Be Consistent With Your Newsletter Distribution
With the goal of creating attractive newsletters in mind, make sure that the frequency of your email campaigns is consistent and predictable. The best way to do this is to create a schedule for the frequency of sending new messages.
This will help you avoid sending them too often or not often enough. It will also make it easier for your customers to plan when they will hear from you again.
If you can, try to send the newsletter at the same time each time. This way, people will know when to expect it and will be more likely to read it.
Include A Personal Message
People like to feel special and appreciated, so it is a good idea to include a personal message in your newsletters. It can be something as simple as thanking them for their time or thanking them for being a customer.
You can also play with personalisation and greet them with “Hi, [your customer’s name]!” if you have this information in your database. Personalised videos are also a source of great retention and loyalty rates, so you may want to add one to your newsletter.
Adding a personal touch will make the reader feel that you care about them, and that’s always appreciated.
Careful With The Use Of Fonts
When it comes to fonts, be careful not to overdo it. Too many fonts in one newsletter will make it look cluttered and unprofessional.
Stick to a maximum of two or three fonts and make sure they are easy to read.
Also, avoid using Comic Sans or Papyrus. These two fonts are very overused (wrongly) and make your newsletter look unprofessional.
The choice of typography is very important to create attractive newsletters. A typeface that is too convoluted could end up making your text difficult to read, while one that is too dull will make your newsletter look bland and undesigned. Choose the right one for your target audience.
Your Newsletter Must Be Responsive
It’s almost a no-brainer to say it, but you should keep it in mind: most users are going to read your newsletter from a mobile device. That’s why it’s important to make sure your newsletter is responsive, so that it looks good and is easy to read regardless of the device or screen size on which it is viewed.
We advise you to design your newsletter to be mobile first. That is, design it for mobile devices and then adapt it to desktop.
This way you will make sure that it is presented optimally on mobile.
It's Time To Create Attractive Newsletters
Creating an attractive newsletter is a good idea to keep your customers engaged. The tips we’ve provided can help you make sure your newsletters are easy to read and offer engaging content that compels people to take action.
If you would like more information or need help implementing any of these strategies, please get in touch! We’d love to chat about how our team can help you with your email marketing campaigns.
