Your customers don’t just want to know what you do. They want personalised video content that is tailored to their needs, wants and desires.
Video is an important part of personalised marketing, and can be used in many different ways to create a personalised experience for your customers. This blog post will go over some widely used examples of video personalisation that companies are using today.
You will learn how personalised videos build customer loyalty by making the user feel special and offering them more personalised content than they would get with a generic video.
Table of contents
Welcome Message Video
A personalised video sent to your new users or customers can help them feel welcome and appreciated.
The personalised video should be short, concise and friendly. It is a great opportunity to convey the best of the company. Use this opportunity to introduce yourself and tell the user what to expect from your product/service.
Introducing the customer to your team is another great way to use personalised video content and humanise the brand at the same time. Customers love to feel appreciated, and a personalised video will show them that you care about them as individuals.
Hyper-segmented Sales Videos
Personalised video will help you sell more to the right person at the right time.
Personalised video messages can also be used as sales messages. This means that you target each customer with videos about different products or services based on their interests and buying habits. Personalised video helps to increase sales by showing the customer that you know them and understand their needs.
This type of personalised video can be called “hyper-segmented selling”. It is a great way to increase sales because it taps into customers’ desires to be understood and catered to.
Video Invoices
Let your personalised video invoice be a pleasant surprise for your customers.
Instead of sending an email, why not send personalised video invoices to your customers? Send the customer personalised videos that highlight your products and services. It’s a great opportunity to show what they are buying.
Video invoices also come with a personalised video of the product/service being purchased. This helps customers better understand their purchase and gives them peace of mind that they are buying from someone who understands what they need.
Video invoices are great for customer relations because they make your brand more human, trustworthy and approachable.
Videos In Email Marketing Campaigns
Email marketing is a great way to stay in touch with your customers, and personalised videos can take it to the next level.
Including personalised videos in your email marketing campaigns is a great way to increase engagement. Personalised videos help show the customer that you know them and understand their needs. This builds trust and helps cement your relationship with the user.
Personalised video email campaigns are a great way to promote new products or special offers. You can use personalised video content to encourage customers to buy, subscribe and share your emails.
These types of personalised videos work especially well because they integrate seamlessly with the rest of your marketing efforts. This helps reinforce all the other messages you are sending about yourself.
Retargeting Videos
Use personalised video to target customers who have already shown interest in your product.
One of the best ways to use personalised video is through retargeting. This involves showing personalised videos to customers who have already shown interest in your product or service. You can use this type of personalised video to encourage them to buy, subscribe or share your product.
Personalised video retargeting is a great way to increase conversion rates because it uses the customer’s previous interactions with your business to create a more personal video experience. This helps build trust and encourages customers to take the next step in their relationship with your brand.
Start Building Customer Loyalty With Personalised Video
One of the best ways to make your customers feel a part of your business is through personalised video. These five examples will help you start to know how you can use video personalisation in your marketing strategy to build customer loyalty and drive sales.
Contact us to start engaging your audience!
