What is hyper-segmentation? Hyper-segmentation is a marketing strategy that divides an audience into smaller, more specific groups of people. This allows you to create more relevant messages for each group and offer personalised products or services. In this blog post, we’ll go over the basics of what hypersegmentation is in marketing, as well as three… Continue reading What Is The Difference Between NLG, NLU and NLP?
Augmented reality for mobile marketing has grown rapidly in popularity in recent years, and many companies are using this new technology to attract users. There are many new ad formats that can be used for augmented reality, one of the most popular being augmented video ads. These videos appear as if they are playing on… Continue reading How To Use Augmented Reality For Mobile Marketing
Natural Language Generation (NLG) is a technique for generating natural text for communication using artificial intelligence technology. Digital marketers already use NLG to create more realistic and organic text in their day-to-day work. But what applications does NLG have in digital marketing? Table of contents Content Creation On All Platforms Producing quality text that is… Continue reading 3 Applications Of NLG In Digital Marketing That You Wouldn’t Imagine
Is it possible to make an editorial plan with AI without it turning out to be a disaster? These days, you’ve probably heard of the many ways in which artificial intelligence is being used to make our lives easier. From scheduling meetings in the calendar, to making phone calls on the user’s behalf, AI has… Continue reading Creating An Editorial Plan With AI And Succeeding Is Possible
Today’s generation is more visual than any other. That is why using interactive rich media formats is so appealing to consumers. With the use of video, sound and images, these forms of advertising can be much more engaging than conventional ads. But they are not just for entertainment: using them in your strategy has many… Continue reading Why Use Rich Media Interactive Formats In Your Strategy?
Deepfakes are more than just a meme. They are an example of how AI and machine learning can be used to create realistic videos and images, and could change marketing forever. What is a deepfake? Deepfakes are videos or photos that have been edited with the help of artificial intelligence (AI) to make the face… Continue reading How Deepfakes Could Support Your Marketing Strategy
The history of artificial intelligence is a hot topic right now. From the way it is used in movies to the discussions that seem to be happening everywhere, AI has been getting a lot of attention lately. However, many people don’t know what artificial intelligence actually is and how it came about. In this blog… Continue reading The History of Artificial Intelligence: From Ideas to Reality