Augmented reality for mobile marketing has grown rapidly in popularity in recent years, and many companies are using this new technology to attract users.
There are many new ad formats that can be used for augmented reality, one of the most popular being augmented video ads. These videos appear as if they are playing on top of your surroundings, keeping you immersed in what is going on around you while providing an augmented experience.
This blog post will teach you a bit more about augmented reality for mobile marketing and how it is being used today.
Table of contents
What Is Augmented Reality For Mobile Marketing?
Augmented reality (AR) is a type of virtual reality that wears real-world images with computer-generated graphics. A good example of augmented reality would be Instagram or Snapchat filters that add digital images to your face.
Augmented reality for mobile marketing involves adding digital content to the user’s real-world view.
Augmented reality for mobile marketing is used to create more engaging and interactive ads. Advertisers can use augmented reality to place their products in the user’s environment, making it more realistic and immersive.
What Are Some Examples Of Augmented Reality For Mobile Marketing?
There are many new content formats that can be used in augmented reality.
A good example is the app that IKEA launched using augmented reality, IKEA Place. This app allows users to place furniture in their home before buying it, to know how it would look.
In this way, you make your product tangible, making the user even more aware of the end result of making a purchase at IKEA.
Another example is the L’Oreal Paris online hair simulator. This augmented reality app allows users to see what their hair would look like if they used L’Oreal hair dyes.
This makes it easier for the user to get an idea of what colours look best on them, thus eliminating the uncertainty that comes with this product.
Benefits Of Augmented Reality For Mobile Marketing
Augmented reality is a great way to create more immersive and engaging ads. It can be used to place products in the user’s environment, making it more realistic.
This also helps to educate users on certain complex products as they can learn about them by interacting with them directly.
With augmented reality, mobile marketers can offer a more engaging experience to users based on their geolocation. For example, companies can target people in specific areas and provide them with information on how to get to a shop in a more engaging way.
The interactive nature of augmented reality marketing is a great way to keep users coming back for more. It’s not just about the content, but also provides an enhanced experience that can be interacted with as desired, encouraging interest and curiosity in your brand.
What Is The Future Of Augmented Reality For Mobile Marketing?
Augmented reality has become a hot topic for mobile marketers as it can be used to interact with users.
As augmented reality is still new and relatively unexplored by most companies, there are many opportunities that could soon arise from augmented reality campaigns for mobile marketing.
In fact, augmented reality app downloads are expected to exceed 5.5 million this year. What are you waiting for to start using augmented reality?
Get On Board With This New Trend
If you’re looking for ways to stay on the cutting edge of mobile marketing, augmented reality could be your next best bet. Augmented reality offers marketers all kinds of new opportunities to engage with customers and drive more sales through digital media.
We can help you start implementing these strategies or update your current approach with AR technology. Get in touch with us today if this interests you.
