What is hyper-segmentation? Hyper-segmentation is a marketing strategy that divides an audience into smaller, more specific groups of people. This allows you to create more relevant messages for each group and offer personalised products or services. In this blog post, we’ll go over the basics of what hypersegmentation is in marketing, as well as three… Continue reading What Is Hyper-Segmentation In Marketing?
Geolocation is one of the most important marketing tools available to businesses. It is one of the best ways to get a message across to your target audience and has been proven to be much more effective than traditional advertising methods such as TV commercials or billboards. In this blog post, we will talk about… Continue reading Some Examples Of How To Use Mobile Geolocation In Marketing
Geolocation-based mobile marketing is a form of advertising that uses the device’s IP address or GPS location to provide location-specific information. Geolocation-based mobile marketing is becoming more popular in recent years and many companies are starting to use it for their own marketing campaigns. In this way, it has been found to be a good… Continue reading How Geolocation-based Mobile Marketing Works