Data + Artificial Intelligence + Automation + Creativity

Spanish company pioneering Data Driven Creative solutions

Integrating Data, Artificial Intelligence and Automation for the optimization of the delivery in content actions, paid media, CRM and reporting.

Reach, Presence and Branding

Attraction, Knowledge and Conversion

Loyalty and Retention

Metrics, KPIs and decision-making

ORGANIC SOLUTIONS

Increase the reach, presence and positioning of the brand through quality content, in text, video and audio generated automatically from DATA.

HOW

Integrating: DATA + AI (NLG), Voice Automation, Video Automation

USES

Editorial Content, Social Media Content, SEO&VideoSEO Content, On-Demand Content

GOALS

Generation Costs: -40X

Financial
Social Media
Sports

Example of original data source and the result when applying NLG technology. From the text, we can generate audios and videos with this conten.

Data Source

NLG Text result

Data Source

Sales 2016
19,3M
Sales 2017
19,3M
Key Categories

Performance and lifestyle

Gross Margin
48,6%
Operating margin
7,7%
Net Income
48,6%

NLG Text result

We achieved record sales of 19.3 million euros, an 18% increase in currency, which represents our highest organic growth rate in almost twenty years.

 

This growth was driven by the key performance and lifestyle categories in the brand’s major markets, almost all of which grew at double-digit rates.

 

Despite strong headwinds from the negative effects of currency weakness, gross margin rose 30 basis points to 48.6%.

CAMPAIGN SOLUTIONS

Impact with video or voice creatives, at the right time, personalized or semi-personalized.

HOW

Integrating: DATA (DMP & DSP), Voice Automation, Video Automation

USES

Programmatic Video (In-display, In-stream, Out-stream), Video Ads

GOALS

Conversion Rate X2

Programmatic Video ADS
Automatic Video ADS

Mobile Marketing Solutions, powered by:

Smart mobile experience

CRM SOLUTIONS

Informing, building loyalty and retaining the user with personalized communications in video and voice, providing value in the format and content.

HOW

Integrating: DATA (CRM & BI), Voice Automation, Video Automation

USES

Communication, Conversion, Loyalty, Retention

GOALS

Reduced communication costs by 40 times

LEAD Cualification
Loyalty – Communication
Loyalty – Clients
Communication – Conversion

REPORTING SOLUTIONS

Generate automated reports in text, voice and video from DATA.
Evolve reports of any kind qualitatively.

HOW

Integrating: DATA + AI (NLG), Voice Automation, Video Automation

USES

Smart Reporting, Executive Reporting, On-demand Reporting

GOALS

Reduced reporting costs by 20 times

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