How to make a good social media video strategy

A social media video strategy is a must and you may wonder why. Social media is a reality of today’s world. There are over 3.484 billions social media users and it is estimated that it will continue growing. This means you have to find new ways to stay relevant in this age of technology. One way to do this is through video marketing on your social networks. Video marketing has the ability to increase customer engagement with your company and make them trust you more, as well as create an emotional connection with them.

In this blog post, we’ll talk about how to make a good social media video strategy, tips for getting your videos noticed on social media and the benefits of using video in your marketing strategies.

Understanding the power of video for a social media video strategy

Video is becoming more and more present in people’s lives. Video is becoming much more important than photos because it can tell stories, is much more engaging and does not require as much mental work to understand what is happening. In addition, videos allow you to contextualise your brand without having to say or write anything, which makes them a very powerful storytelling tool.


Videos are very beneficial for companies. They can be used to increase customer engagement, drive conversions and leads on landing pages, help with search engine optimisation (SEO), drive traffic to your website or business, create press releases that go viral online and much more.

woman getting likes on her mobile phone for her social media video strategy

What is your goal with the video?

It is important to define the goals of your video strategy before you start creating videos. Videos can be used for a variety of things such as conversion, lead generation, SEO and social traffic, but different goals will benefit from these videos in different ways.


For example, if your goal is to drive traffic to your website or business, then it might be more worthwhile to create a video with a direct CTA at the end. However, if your goal is to increase customer engagement, it might be better to create a video that is entertaining and fun.

Who is your target audience?

If you want to create a video for your social media strategy, it is important to understand who you are targeting. If you’re targeting people who are highly engaged with social media, then it might be more worthwhile to post videos on platforms like Snapchat or Facebook. However, if your target audience is your audience on your website or an email list, then it might be better to post videos on YouTube or Facebook.


It is also important to consider your target audience when choosing the subject matter of your videos and the content you are going to offer.


If you want your videos to be successful on social media, it is important that they are engaging and interesting. In addition, the length of your videos is also very important, as most people don’t tend to watch long videos unless there is something specific in them for them.

woman watching a video on social media

What is the best way to promote a video on social media?

Posting to YouTube, Facebook and other platforms can help you get more views and engagement for your videos. There are different social media video strategies for each platform: on YouTube, for example, you can take advantage of features like end cards and annotations, which will boost your video’s SEO and ensure it’s seen by the right people. On Facebook, videos automatically play in feeds, so you’ll need to think about when to post your videos so viewers don’t skip them.


If you’re wondering how to make a video go viral, the answer is that there is no single answer to this question, as it depends on each business and its goals. However, there are a few ways to increase the chances of it going viral: create videos around trending topics (such as holidays or events), post entertaining videos with creative content that people will want to share with their friends, and create videos that are easy to relate to.

Now it's your turn!

This blog post has covered some of the most important things to consider when you are ready to start uploading videos to your social networks. Hopefully these tips will help you start using video in a way that makes sense for your business and help you grow it over time. The next step is up to you.

You can find out more about how we can help you on our website, where we offer advice on developing video strategies – don’t hesitate to get in touch!

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