How do you decide which type of Mobile Ads format to use? Mobile advertising has grown in popularity in recent years. Not only because it is convenient for consumers to be able to view ads on their phone, but also because marketers are realising that they can target customers more efficiently with mobile ads than ever before.
There are many different types of mobile ads, and each has its own pros and cons. This article will look at five different types of mobile ad formats and which ones generate the best results.
1. Native Ads
Native ads are Mobile Ads formats that are organic to the user experience. They are generally not highlighted or labelled as ads, which makes them more likely to be accepted by users. Native ads typically take the form of articles, videos or images that follow the design conventions of the website on which they are hosted.
Large companies have generated large profits in recent years by using native ads. Native ads work especially well when they are relevant to the user’s interests.
2. Banner ads
Banner ads are one of the first mobile ad formats to emerge. They tend to resemble website ads, with a headline and an image to attract attention.
They have a low click-through rate and high ad rejection rates compared to other formats. However, they also cost less than more targeted or engaging ad formats.
One way to improve the performance of banner ads is to use mobile extensions. These are small graphics that extend beyond the standard dimensions of a banner ad, giving users more information about what is being advertised.
3. Interstitial Ads
Interstitial ads are full-screen ads that are displayed after the user has completed an activity. They are typically used when the user has finished watching a video, playing a game or performing another task. These ads can generate a large number of impressions and clicks for advertisers, but some users may find them intrusive and annoying.
4. Video ads
Video ads (also known as in-stream ads) are shown before, during or after videos on websites and applications. They work well for products that viewers may need information about before purchasing, such as how to use a product correctly. Video ads allow advertisers to target more specific audience segments with their marketing messages.
In addition, video ads offer a higher click-through rate than other types of ads. One way to improve the performance of video ads is to have a clear call to action. The purpose of any ad should be immediately obvious, so that users understand what is being asked of them and act quickly.
Marketers can also benefit from using mobile extensions with their video ads, just as they would with banner ads. This allows them to provide more information about your product or service without taking up too much space on the user’s screen.
5. Video banners
Video banners are a less obtrusive Mobile Ads format than other types. These ads usually work by playing a short video before the user has finished reading an article or watching a video on their phone. The text of these ads is usually a few words, which does not interrupt the user’s experience as much as other types of ads.
The disadvantage of this type of ad is that it can be difficult to show enough information about the product or service being advertised in such a small space. One way to make video banner ads more appealing is to include design elements such as colour, graphics and animation.
Have you decided between all the Mobile Ads formats yet?
With so many different mobile ad formats, it can be difficult to decide which one is best for your business. The type you choose will depend on your business objectives and the formats that work best for your industry.
Contact us to find out the best MobileAds formats for your needs, start advertising smart!