The power of the marketing report: why should you prepare one?

Marketing reports can be seen as a way to measure the success of your marketing efforts. They are also an opportunity to see what is working and what is not, which will help you make better decisions in the future. Marketing reports are not just about tracking numbers, they are also about telling a story. If you want to create a compelling marketing report that will help drive your company’s results, this article is perfect for you.

What is a marketing report?

Marketing reports are an essential tool for any business. Marketing reports collect both quantitative data (such as sales figures) and qualitative data (such as customer testimonials).


Above all, marketing reports are an opportunity to tell a story to drive your company’s results.


The term “marketing report” refers to the document that summarises the final results of a marketing campaign. It can also provide an analysis of why these events have occurred or are occurring.


Marketing reports can be produced before the event, but they can also be created at any time after the event has occurred. There are different marketing report formats, but they all have certain pieces in common.

business people reading a marketing report

What are the objectives of a marketing report?

Their main purpose is to understand how your marketing strategies are working. These reports also allow you to see what is working and what is not, which helps you make better decisions in the future.


Increase the company’s bottom line through compelling marketing and advertising strategies. The benefits of creating a marketing report include increased job satisfaction, increased customer interest, increased revenue and much more.


Producing a marketing report is also crucial when it comes to being accountable to a client for whom we have developed a service. The main reason is to have something tangible to show your clients and stakeholders after your campaign has been completed.

How to produce an effective marketing report?

The first thing to do is to make a list of all the necessary information. This includes what exactly the report should cover. The table of contents should also be included in this list. You also need to plan how the report will be presented and what style it will have.


The next thing to decide is who you want to target with the marketing report. A well-written marketing report that is targeted to a specific person or company can have a much greater impact than a generic one that is sent to all interested parties.


Then you just need to make sure that you include all the information you want to highlight in your report and end with a well-argued conclusion from your analysis.

But what makes a marketing report stand out from the rest?

Reports can sometimes be difficult to read and follow. There is a lot of information and it is possible for the client or the person receiving the report to get lost in it. This is why new formats have emerged when it comes to presenting a report, such as video.


This is a type of marketing report that is delivered in the form of a video. The use of video marketing reports is becoming increasingly popular for companies, organisations and academic institutions. Some find it more convenient to watch a video than to read the content step-by-step.


Video marketing reports can also be more engaging and impactful than text-based reports, meaning they can resonate better with your target audience. It is widely accepted that we process messages better when we hear them, see them and interact with them on different levels.

video marketing report on computer

Time to start making video reports

A report is a necessary element of any marketing strategy, but it doesn’t have to be boring. Video briefings are the future of content creation and will set your company apart from the competition.


Contact us today to help you create an impressive video summary of your latest product launch or other important event.

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