Email marketing automation is a strategy you may not have considered yet. Email marketing is a great way to get your message out and build relationships with your customers. The problem, however, is that it can be time consuming. If you’re looking for ways to save time with email marketing, automation may be the answer!
In this blog post we will go over 5 strategies you can use to automate your email marketing so that you have more time for other tasks.
Automate Your Welcome Email
One of the easiest ways to automate email marketing is to create a welcome message. Many companies send an automated message when someone creates an account on their website, but if you’re not doing it, it’s time to start.
Here are some useful things to include in your welcome emails:
- Welcome message
- Answering the most common questions they may have about your products/services
- Upcoming webinars or other events you are organising in the future
You can also schedule when this email will be sent so that it does not arrive too soon after someone has created their account.
Create Automatic Responses
Another way to carry out email marketing automation is with an autoresponder. This feature allows you to pre-write a series of emails and schedule when they will be sent so you don’t have to write them individually each time.
You can use this strategy for both new prospects and existing customers. This is very useful to create a series of automatic answers for the most recurring customer service questions. This way, you won’t have to answer the same question over and over again.
Schedule Automatic Follow-ups With Potential Customers Who Have Not Yet Responded.
If you want to follow up on leads that have not yet received a response, this is another area where automation can be useful.
First, make sure your lead forms allow users to sign up specifically to request email communications. This way, when they submit their information through the form, they will automatically be added to your mailing list and you can start following up immediately.
Next, set up your email marketing automation software to automatically follow up if someone hasn’t responded after a certain period of time. We recommend sending the first reminder two to three days after they subscribe and then scheduling another one for seven to ten days later.
Schedule Automated Follow-up Emails
Another way to automate your email marketing strategy is to schedule follow-up emails based on certain actions people take after receiving an initial message. For example, if someone receives a “purchase” reminder email but never makes it to checkout. If no action has been taken, a follow-up message can be scheduled to encourage them to follow up.
You can also set up an automatic email to be sent after someone has completed the action you are trying to get them to take, such as buying your product or attending your event. This lets people know that they have successfully completed the task and then provides additional information on the subject.
Create Automated Workflows
For those who don’t know, a workflow is a set of actions that are completed in a specific order. For example, someone may create a workflow to contact people who are not interested in what you offer. There are many different types of workflows you can create, including order confirmation and campaign automation. All you have to do is set up the workflows and they will take place automatically.
You can also use this strategy to create email reminders. This way, if someone does not answer your question within a certain time frame, the reminder will go out and you will receive another message in your inbox.
This is a good way to avoid losing potential customers who would not have been reached otherwise or who would have missed an email due to spam filters. If they don’t see what you are offering in their main inbox, it can be easy for them to forget about these messages and miss the opportunity altogether.
Email Marketing Automation Is Coming Soon To You
Email marketing automation has the power to save you time and produce better results. The best way to get started is to explore all the options, so we’ve compiled this list.
If any of these ideas intrigue you or you need help knowing which tools are best suited to your needs, don’t hesitate to contact us today. Our team would love nothing more than to help make your digital marketing efforts even stronger by integrating new technologies like email marketing automation.