Do you know some of the video trends for 2021? Video is one of the most popular marketing methods today, and its popularity has only grown over time. Whether you’re a small business or a large company, incorporating video into your marketing strategy can help increase customer engagement and improve conversion rates.
In this blog post, we will discuss three of the latest trends that all companies should take note of when planning their video marketing campaigns: storytelling, video personalization and SEO optimization.
Table of contents
Storytelling: Bringing Out The Human Side Of Your Brand
Storytelling is one of the latest trends in video marketing. It consists of telling a compelling story that engages viewers and brings out the human side of the brand.
How to use storytelling in video marketing:
- Make your audience feel connected. Humans are emotional beings, and telling a story can make viewers connect with your brand on an emotional level.
- The more intimate or personal your story is, the more likely they are to become attached to it.
- Identify and humanize your brand. It’s important to show how you are similar to your audience. This helps them identify with your brand.
- Storytelling is about trust. A relatable story can create empathy and a deep feeling in the audience. Make them identify with your story, create a bond between the two of you and you can increase trust in your brand.
For example, a company could use storytelling techniques to demonstrate its commitment to sustainability.
Video Personalization: Increase Customer Loyalty
“Video personalization” is another popular video trend today. It involves using specific technology to personalize videos based on who is watching them (for example, by displaying different backgrounds, music or words).
Video personalization is a way to increase customer loyalty. When you personalize your videos for the user, they will feel that your brand is as unique as they are, which can lead them to personally identify with your company or product. In other words, video personalization helps viewers remember you and come back again and again.
When using video personalization, it is important to think about how your target audience will react. Choose the type of personalized video that matches the feelings you want to provoke in your target audience.
Don’t forget to include a call to action at the end of the video that has been personalized for the viewer. This will prompt them to take an action after watching the video (e.g. “Get this offer” or “Upload a photo”).
Video SEO: How To Position Your Videos
Video SEO is one of the most popular video trends. It is the process of optimizing videos in order to rank well in search engines. You can implement a video SEO strategy by carrying out different techniques.
For example, by selecting relevant keywords, using appropriate tags and providing a link to your site that directs people to your page. Another technique is through relevant links placed at the end of videos.
These techniques allow you to optimize your videos so that they rank better for certain keywords and gain more authority in search engines.
Video seo is very important because it helps to attract traffic from people who otherwise would not have known about your company.
Try Out The New Video Trends!
Video marketing has been a trend in the digital marketing world for some time now. However, every year there are new trends and techniques that drive our video marketing strategies.
In a world where video is king, it’s no wonder we’ve seen a lot of video marketing trends in recent years. As you may already know, videos can be used to convey your brand message more effectively than other media such as text or still images. If you’re ready to make this marketing strategy change and want help executing these changes successfully, contact us!
