How To Use Email Marketing To Enhance The Shopping Experience

Email marketing is a great way to improve the shopping experience and keep your customers up to date with the latest updates and information about your products. But often, marketers create the same email over and over again, leading to decreased engagement.

With so many different types of email available, it can be difficult to know which one will provide the best shopping experience for the user. In this blog post we will break down the 3 types of email we recommend sending for optimal results.

Table of contents

Transactional Emails

Transactional email is a type of email sent to a single user in response to an action they have taken on a website. Transactional emails are important because they communicate with the customer and provide them with information about the company, products or services. This is how they can enhance the customer’s shopping experience.

Transactional mailings make the customer trust your company more, as you provide them with all the information they need to know about their purchase.

Benefits of transactional email

  • Transactional emails provide an additional method of communication and engagement with customers, increasing awareness of your brand.
  • They are sent automatically, so they require no additional effort on the part of salespeople.
  • They are sent throughout the sales cycle, so they are always relevant to customers.
persona mirando su correo en el móvil tras realizar una compra

Back In Stock Email

When a user accesses our website looking for a specific product and we don’t have it in stock, we lose a sale, what can we do about it? The answer is to send product in stock emails.

Back in stock emails are sent when products become available again. These emails are sent to customers who have shown interest in that product. To do so, they must first indicate this by leaving their contact details.

Often, these messages include promotional messages, discounts and special offers that the company hopes will entice the potential customer to buy immediately. This is another point that can enhance the shopping experience.

The main advantage is that customers who have shown interest in a product by providing their contact details will be notified when the product becomes available again. These customers should be a priority for sales, as they have expressed an interest in buying that product.

Sample Product Usage Email

One type of email that enhances the user’s shopping experience is an email that shows them how to use their new product. After the purchase, the customer is sent an email with various tips and tricks on how they can get more out of their newly purchased product.

This type of email has high open rates because it is useful and interesting. In addition, it enhances brand image and can lead to cross-selling.

Por ejemplo, si tienes un marca de moda, podrías mandar un correo explicando cómo combinar ese jersey que el cliente acaba de comprar.

Attaching a video is always a good idea when it comes to this type of communication. Video is a great way to provide valuable information to the consumer on how they can get more out of your product. It will also improve the positioning of your brand in the consumer’s mind.

icono de mail recibido para mejorar la experiencia de compra

Align With Email Marketing

In this article you have been able to learn about three types of emails that we recommend you use to create an optimal shopping experience. They can always be automated and personalised so that the user has a great experience while you save costs and efforts.

So, have you tried any of these email marketing best practices? If not, we can help you. Our team of experts is ready to collaborate with you and advise you on the latest trends in email marketing so that your company has the best digital strategy. Contact us!

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