The world of digital advertising is constantly changing, and so are ad formats. One example is the interactive formats of Mobile Ads, which offer advertisers a way to engage viewers with advanced features such as video, sound or other elements.
There are many types of interactive mobile ad formats, but not all of them will work well for your business – it’s important to find one that suits your needs! In this blog post we’ll talk about the interactive mobile ad formats that exist and why you should consider them as part of your strategy.
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What Are Mobile Ads Interactive Formats?
A term used in the digital advertising world to describe ads with advanced features such as video, sound or other elements that engage viewers and make them interact with the content.
Rich media ads are based on HTML5, which is the technology behind rich media ads. It allows you to develop ads with unique and complicated activities that engage your target audience. Interactive mobile ads are ads that allow businesses to engage their potential customers with a variety of content.
There are interactive Mobile Ads that allow the user to interact with the ads through the screen of their own device. For example, the user can answer a quiz or watch videos to learn more about a certain product.
On the other hand, there is also the possibility to interact by moving the mobile device. For example, by shaking it or tilting it in some direction. There are different types of interactions, so it is important to find the right one for your business.
360° Interactive Mobile Ads
Interactive 360° ads are a new and emerging advertising format that is growing rapidly. With this type of ad, you can look at the image from different angles and interact with what you see.
Users can learn more about product features by moving them around or viewing them from different angles. Interactive 360° ads can make it easier for viewers to devote more attention to the ads, which means more exposure for companies.
A playable ad is a form of interactive advertising that capitalises on the popularity of games. This ad format offers users the opportunity to interact and engage with an application even before they have downloaded it.
These offer attractive figures in terms of engagement and conversion, making them a good option for companies that are interested in increasing their number of downloads or gaining more exposure using these types of mobile ads.
Augmented Reality And Virtual Reality: The Future Of Mobile Ads interactive Formats?
Augmented Reality and Virtual Reality are no longer just buzzwords, although they have been part of the digital advertising industry for some time now.
It is anticipated that the advent of 5G will allow greater scope for formats including augmented reality and virtual reality. As users will be able to access the internet via smartphones with higher bandwidth, this will allow for more complex and richer interactive mobile ads.
The Importance Of Interactive Mobile Ads Formats
Interactive ads are a great way to boost mobile ad CTRs. The format becomes almost as important as the content, but the most important thing is that it reflects your brand values. Perhaps because of this possibility of interaction, interactive ads will generate more interest from users than static ads.
If you are looking for ways to improve your mobile advertising strategy, don’t hesitate to contact us. We can advise you on which formats can be most effective with different audiences and create an effective Mobile Ads campaign.