The world is becoming increasingly mobile, so it’s no surprise that businesses are too. But why should you have an eCommerce app?
Many companies only focus on the online aspect of their business and don’t take advantage of other channels. Your customers don’t just want to buy from you, they also want to feel part of your brand. With an e-commerce app for mobile devices, you can deliver a seamless experience that makes them feel satisfied and connected to your company’s values and goals.
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For The Development Of ECommerce Apps In The Last Year
In the last year, e-commerce apps have grown a lot. An app for your e-commerce is a great way to increase customer loyalty and create a fantastic experience. With an app, customers can create profiles, review items, purchase items all in one place, and they will receive personalised content based on what they have purchased or browsed before.
COVID-19 had a significant impact on online shopping. Not only during the quarantine, but after the quarantine it was still difficult to go shopping in shops. Many people preferred to stay at home and order their goods online. This trend has endured and is not expected to change.
And within eCommerce, mobile commerce is taking a big slice of the pie. As of this year, mobile commerce will account for 64% of global eCommerce retail sales. This is a huge increase on last year and by the end of 2021, these figures are expected to peak at just under $3.2 billion, according to Appsflyer.
With regard to eCommerce apps, we should note that installations have grown by almost 50%, with usage close to the numbers seen in the 2020 holiday season. This means that eCommerce apps are expected to have a prosperous future in the coming year.
To Gain A Competitive Advantage
Of course, an eCommerce app will help you compete better with retailers who already have one available. And if your competitors don’t have an eCommerce app yet, don’t hesitate: being the first to have one will give you the decisive competitive advantage.
In the last year, according to AppsFlyer data, Turkey has seen 204% growth in e-commerce apps for iOS, while Norway has seen 130% growth. Russia also saw impressive growth at 94%, making it one of many countries where developers should consider targeting their services to these markets in the future.
On Android, Pakistan and India are at the top in terms of e-commerce app installs, with increases of more than 240% in both countries. Egypt (+130%), Japan (125%) and Hungary complete the Top 5, proving that this global phenomenon is here to stay.
You should be aware that eCommerce apps are growing at a faster and faster pace. If you want to stay competitive, it’s time for your eCommerce to have an app.
Because Consumer Spending On ECommerce Apps Continues To Grow
Many people are spending more and more time on the Internet, and e-commerce is an important part of this. With smartphones and tablets, we can now browse almost anything from anywhere. We can order products from any country in the world, as well as keep up with the latest trends both on our personal social media accounts and those filtered by design houses or magazines.
Spending on retail eCommerce apps has increased by 55% in 2021, according to AppsFlyer. If this pace continues in the coming months, this will be a season to watch in terms of mobile commerce sales.
Mobile ECommerce Is A Must For Your Business
It’s no secret that mobile devices have changed the way we live our lives. From shopping to socialising, it seems that everything has moved from desktops and laptops to smartphones and tablets.
The mobile market is booming and the figures speak for themselves.
If you are not yet taking advantage of this trend in your marketing efforts, now is the time! Contact us today so we can advise you on the best way to incorporate a mobile strategy into your digital marketing plan to make your eCommerce a success.