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Wondering what voice search is? Voice search is an increasingly popular way of finding information. It is so popular, in fact, that many digital marketing experts say it will soon be the dominant search method.
Voice search has some advantages over other online search methods: you can use voice commands instead of typing on a keyboard; it uses natural language processing using your actual words and phrases to find results; and it provides quick access to diverse content on the Internet.
Learn more about how voice search works and why all marketers should explore this powerful tool in this blog post.
What Is Voice Search?
Voice search is one of the newest technologies that digital marketers are taking advantage of. But what is voice search? Voice search is a way for people to use their voice to find information instead of typing on a keyboard. This includes popular commands that are more natural, such as “What is the capital of New York?” or “How tall is Caitlyn Jenner?”.
This growing trend has created new challenges for digital marketers, who now find more opportunities to engage with consumers through this new medium.
Using voice search has many advantages over other online search methods. Voice searches can be activated by saying commands aloud, which can make them easier than typing on a keyboard. For example, you can say, “Who directed The Godfather” instead of typing the same question.
Voice searches are also more natural because they use natural language processing to understand the actual words and phrases, rather than using algorithms that try to guess what you are looking for based on keywords or short phrases. This can also provide faster access to various content on the Internet.
What Are Some Of The Challenges With Voice Search?
One of the main challenges faced by digital marketers is the difficulty of creating content specifically for this medium. Although there is not as much content available for this type of search, that doesn’t mean that marketers should ignore the trend. Just as we had to adapt our approach when content moved from textual to visual, now is the time to adopt a new format and learn how to create content optimised for voice search.
What Does This Mean For Digital Marketers?
Once they learn what voice search is, marketers need to take advantage of it while it is still in its early stages. This means learning how to create content optimised for this new medium. Voice search offers the opportunity to engage with customers in a whole new way, so it’s important for marketers to learn what works and what doesn’t before the rest of the competition does.
Marketers have a number of options when it comes to implementing voice search into your digital marketing strategies. Here are some of them:
- Create content optimised for voice search: this includes the use of natural language processing and web organisation.
- Create ad campaigns tailored to voice search: another way marketers can use this is by creating ads that are optimised for the spoken word. Be sure to include specific keywords and phrases when creating these types of campaigns so that people searching for content related to your business can find your site.
It's Time To Benefit From Voice Search
In short, voice search can be summed up as a trend that marketers need to take seriously. It is in its initial stages and offers many opportunities for different types of campaigns. Marketers need to learn how best to implement this type of strategy before the rest of the competition does, to ensure they are ahead of the curve when voice search becomes more popular.
Contact us today to find out how we can help you implement a voice search strategy for your business!