Why You Should Use Youtube for Video Marketing and the 3 Best Hacks to Improve Visibility

Video marketing is a very important part of digital marketing. Youtube, in particular, has grown to become the most popular video hosting site for businesses and marketers alike.


Unfortunately, many people don’t know how to use Youtube effectively or what kind of material will be successful on this platform. This blog post will help you understand why Youtube is such an integral component of your online marketing strategy and provide 3 tips that will improve the visibility of your videos on Youtube so they get more views! 

What is video marketing?

Video marketing is a form of digital marketing that focuses on generating leads and driving sales by producing, promoting, and distributing videos. Video content provides two main advantages over text: it grabs the attention more effectively because people can see what’s happening in front of their eyes; while at the same time video helps to better convey emotions than words do. In other words, with video you can engage your audience emotionally as well as intellectually. 


In this blog post we will explore some reasons why Youtube is such an integral component of your online marketing strategy and share three tips for getting successful results from creating videos on Youtube.  

computer and camera on the table to use video marketing techniques

3 Best Hacks to Improve Visibility on Youtube

1.Create a catchy title for your video

The first thing you need to do is get a catchy title for your video. Think about what makes the topic of your video unique and/or interesting enough that people will want to watch it, then include those words in the title. 


For example: “What not to wear on an interview” or “How to make vegan cheese”. Make sure though that these words are also relevant because if they’re too generic they won’t interest anyone searching Youtube for videos related to this topic. 


This produces better results than using only numbers as titles like #19 or something else arbitrary. This can be seen with a search query such as ‘vegan recipes’ where most of the top results have descriptive titles rather than just being numbered. 


Make sure the thumbnail is eye-catching and representative of what the video is about.

2. Make sure the thumbnail is eye-catching and representative of what the video is about.

person using the computer for video marketing techniques

The thumbnail should be representative of the video because it’s what will show up in search results and is one of the first things viewers notice.  


It needs to look professional, but not too cluttered or busy with text. 


This means that you need a clean background, an eye-catching image capturing attention (in this case someone eating food), and minimal text on top like ‘vegan recipes’. The other option would be to have less words–just “best vegan recipes” for example.  


If your content has no actionable steps then make sure you’re adding captions so viewers can see all the ingredients if they want to recreate them at home or similar hints about how best to use something.  

3.Write a short, concise description that will entice viewers to watch it.

Try to use phrases like “watch the video above” or “to get full instructions, watch this short video below.”  


This will encourage people who are scrolling through Youtube and don’t want to click on a longer link. Include your SEO keywords in the description as well! 


Video marketing is an excellent way to harness the power of video content for promoting your products or services. If you’re looking for ways to increase conversions and grow sales, it may be time to start incorporating more video into your digital strategy. 


That said, when creating a successful marketing campaign that includes videos, there are many factors that need consideration in order to make sure the project meets expectations. 


To help you get started on this new endeavor with success from day one, we offer professional consulting services designed specifically for businesses just like yours who want expert guidance as they embark on their own journey towards becoming larger than life brands online. 


Let us know how we can help by giving us a call today! 

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