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Data + Artificial Intelligence + Automation + Creativity
Spanish company pioneering Data Driven Creative solutions
Integrating Data, Artificial Intelligence and Automation for the optimization of the delivery in content actions, paid media, CRM and reporting.
Reach, Presence and Branding
Attraction, Knowledge and Conversion
Loyalty and Retention
Metrics, KPIs and decision-making
ORGANIC SOLUTIONS
Increase the reach, presence and positioning of the brand through quality content, in text, video and audio generated automatically from DATA.
HOW
Integrating: DATA + AI (NLG), Voice Automation, Video Automation
USES
Editorial Content, Social Media Content, SEO&VideoSEO Content, On-Demand Content
GOALS
Generation Costs: -40X
Financial
Social Media
Sports
Example of original data source and the result when applying NLG technology. From the text, we can generate audios and videos with this conten.
Data Source
NLG Text result
Data Source
Sales 2016
19,3M
Sales 2017
19,3M
Key Categories
Performance and lifestyle
Gross Margin
48,6%
Operating margin
7,7%
Net Income
48,6%
NLG Text result
We achieved record sales of 19.3 million euros, an 18% increase in currency, which represents our highest organic growth rate in almost twenty years.
This growth was driven by the key performance and lifestyle categories in the brand’s major markets, almost all of which grew at double-digit rates.
Despite strong headwinds from the negative effects of currency weakness, gross margin rose 30 basis points to 48.6%.
CAMPAIGN SOLUTIONS
Impact with video or voice creatives, at the right time, personalized or semi-personalized.
HOW
Integrating: DATA (DMP & DSP), Voice Automation, Video Automation
USES
Programmatic Video (In-display, In-stream, Out-stream), Video Ads
GOALS
Conversion Rate X2
Programmatic Video ADS
Automatic Video ADS
Mobile Marketing Solutions, powered by:
Smart mobile experience
CRM SOLUTIONS
Informing, building loyalty and retaining the user with personalized communications in video and voice, providing value in the format and content.
HOW
Integrating: DATA (CRM & BI), Voice Automation, Video Automation
USES
Communication, Conversion, Loyalty, Retention
GOALS
Reduced communication costs by 40 times
LEAD Cualification
Loyalty – Communication
Loyalty – Clients
Communication – Conversion
REPORTING SOLUTIONS
Generate automated reports in text, voice and video from DATA.
Evolve reports of any kind qualitatively.
HOW
Integrating: DATA + AI (NLG), Voice Automation, Video Automation
USES
Smart Reporting, Executive Reporting, On-demand Reporting
GOALS
Reduced reporting costs by 20 times
The Hook in Media
How they speak about us
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